CINCINNATI -- Celebrity chef Bobby Flay is set to serve up his flair at the new Horseshoe Casino in Cincinnati.

Bobby's Burger Palace(BBP) will be a 3,500 square foot restaurant inside the casino adjacent to the gaming floor with space to seat 90 people.

The casual eatery will offer a variety of burgers inspired by Flay's travels throughout America and his love of the grill.

There will be 10 signature burgers including:

- Buffalo Style Burger with Red Hot sauce, blue cheese dressing and watercress.

- Dallas Burger spice crusted with coleslaw, Monterey Jack, barbecue sauce and pickles.

- Palace Classic Burger with American cheese, lettuce, tomato and red onion.

Flay opened his first BBP on Long Island in 2008.

"At BBP, I celebrate America's variety of flavors, styles and cultures surrounding this classic staple, offering a selection of specialty burgers, served at a great price. I'm very excited to open the first BBP in the Midwest and be able to share this with the families and residents of Cincinnati," Flay says.

The Cincinnati location will be Flay's 14th BBP restaurant, but marks his firstin Ohio.

Other restaurants planned for the Horseshoe Casino Cincinnati are Jack Binion's Steak and Jimmy Buffett's Margaritaville, the latter of which will span 14,000 square feet with room to seat 400.

The Cincinnati casino, a $400 million development, opens March 4. It will become Ohio's fourth casino with the others located in Cleveland, Toledo and Columbus.