HERSHEY, Pa. -- The Hershey Company is rolling out a new corporate logo that features a stylized version of one of its most famous chocolate products.

The candy maker on Friday announced the new design, which adds a Kisses chocolate at the end of the company's name.

It's part of what the company calls a "disciplined identity system" designed to provide more consistency.

Based in central Pennsylvania, The Hershey Company has about 13,000 employees and generates more than $7 billion in annual sales.

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