CLEVELAND -- Captain Kirk stepped off the Starship Enterprise and into the Cleveland Convention Center for a special appearance Wednesday night.

Nobody was beamed up, but they were psyched up as Shatner appeared as the finale guest at a four-day event focused on content marketing.

After the 82-year-old icon became Priceline's spokesperson, stock soared in the company.

WKYC's Kris Pickel had a few moments to speak with the "Star Trek" legend who claims he hasn't changed much.

The convention brought in 1,700 people including marketing executive from major companies from 40 countries.

Joe Pulizzi, founder of the Content Marketing Institute says 75 percent of the attendees had never been to Cleveland.